Klarna Partners with Adobe Commerce to Launch BNPL Services
Klarna partners with Adobe Commerce to launch BNPL services
Klarna is a global AI-powered payments network and the online shopping assistant announced today (Tuesday) a new partnership between Adobe Commerce and the company. The collaboration enables merchants to use Klarna’s Buy Now Pay. Other flexible payment options are available, such as Later (BNPL) as well as Later (BNPL).
BNPL services using Klarna
Klarna can now expand its payment services through this partnership. By integrating Klarna’s payment system, we can offer consumers more flexibility. By integrating Klarna’s payment system with Adobe Commerce, merchants can offer their customers more payment options to choose from.
Our relationship with Adobe Commerce offers thousands of merchants the ability to accept payments flexibly and seamlessly, said Erin Jaeger, Head of North America at Klarna. “This improves the shopping experience” “This is good for consumers and merchants.
The aim of the collaboration is to offer merchants more payment options and increase their revenue, which could benefit them. Sales through Klarna BNPL services.”
“Consumers love the flexibility of Buy Now Pay. Data from Adobe Analytics shows that over 11 percent of users use the services. We expect growth in the coming year,” said Jason Knell, Senior Director, Content & Commerce, Adobe Partners. “Klarna’s global presence enables Adobe Commerce merchants to remain competitive and meet the needs of today’s consumers. Companies must adapt to changing market conditions. digital economy.”
Klarna sells checkout business
Meanwhile, Klarna has made a strategic change in the company by selling its checkout business to Walmart for $520 million. As a result, they are no longer in direct competition with Stripe or Adyen. AskFX reported the news. This move is intended to reduce conflicts of interest within the payment service provider sectors where Klarna has operated as both a competitor and a former partner.
The new owner, investor Kamjar Hajabdolahi, believes the key to the success of this company is that it can be run independently. Key personnel from Klarna ensure a smooth transition and continuity. The deal includes equity, debt financing and performance-based incentives as well as revenue sharing agreements that support the growth of the divested business.
