Adyen and Noon Partner to Strengthen the Digital Economy in the Middle East
You can also learn more about our collaboration with noon, the leading e-commerce platform in the Middle East, by clicking here.
- The collaboration aims to reduce fraud and streamline payments.
- noon has grown into a digital ecosystem serving the UAE, KSA and Egypt since its founding in 2017.
Adyen has announced that it is partnering with noon, the leading e-commerce platform in the Middle East, to boost the digital economy in the region. Since its launch in 2017, noon’s digital ecosystem has been developed to serve the UAE, KSA, and Egypt with a wide range of products, services, and solutions.
Adyen Partners with Noon to Improve Payments
Sander Maertens is the Head of Middle East at Adyen. Source: LinkedIn
As a result of its rapid growth, noon has developed internal infrastructure to meet its payment needs. Adyen, a partner of noon, will improve payment solutions for local merchants and their customers.
Adyen’s unified platform offers a comprehensive range of services, including cutting-edge technologies, point-of-sale capabilities, and 3D Secure technology for risk management, configurations, and consumer insights.
Sander Maertens, Head of Middle East at Adyen, stated, “By combining noon’s global experience with its deep understanding of customer needs, we are confident in our partnership because of our thorough knowledge of local markets. This partnership will drive significant growth and innovation in the e-commerce sector.”
Regional E-commerce Innovations
Mosam Gadia is SVP of Payments and can be found on LinkedIn
This collaboration aims to accelerate e-commerce innovation, enable smoother payment processing, reduce fraud risks across the region, and provide valuable customer data. These improvements are designed to optimize the shopping experience by equipping companies with refined business processes, strategies based on deeper insights into consumer behavior, and promoting a more personalized market engagement experience.
Noon has quickly built native capabilities for payments and is committed to bringing the best possible payments experience to the Middle East. Mosam Gadia, SVP Payments, stated, “Adyen is a digital payments company with superior global capabilities. We are excited to partner with them to enhance our merchants’ experience.”
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