Affiliate Marketing Report: Opportunities for Savings Accounts and Credit Cards
Welcome to the inaugural FinTel Connect conference. A comprehensive report on affiliate marketing in the finance industry has been released by this fintech growth and marketing company. The report provides an in-depth look at affiliate marketing within the banking and fintech sector of North America.
For further details on the survey, please refer to “Financial Services Brands Partner with 110 Affiliates and Publishers”. The FinTel Connect report sheds light on consumer behavior, marketing innovations, and the shifting priorities of the finance affiliate landscape.
Consumer product trends in Canada and the US
The report states that Affiliates in both countries anticipate a significant shift towards investment products (25%) in the US. Savings products (21%) indicate a growing interest in financial stability and long-term wealth building among consumers. Conversely, Canadian affiliates foresee an increasing demand for mortgages and credit cards (29%). These regional differences reflect varying financial priorities
Affiliates from both countries anticipate credit cards being the most popular financial product in the future. This expected increase in consumer demand underscores their continued relevance, indicating a booming market.
Business product trends & priorities
In business terms,
