Fintech Can Really Change Lives”: Enfuce Co-CEOs on Building a Sustainable Future
Friday, 14/06/2024 | 13:55 GMT by Pedro Ferreira
- Monika Likamaa and Denise Johansson share insights on sustainable fintech.
- “We are setting higher standards for the industry and inspiring action through innovation,” they stated.
In the bustling corridors of Money20/20 in Amsterdam, Enfuce presented a vision for fintech centered on ESG principles.
Monika Liikamaa and Denise Johansson, the co-CEOs and co-founders of Enfuce, shared their vision in an interview after the event, highlighting their commitment to integrating ESG principles into their business and inspiring industry-wide change.
“We will continue to inspire industry-wide change as we grow further,” they emphasized. Their statement outlines a roadmap for how fintech can address global challenges through innovation and a commitment to ESG principles.
— Enfuce (@enfuce) June 14, 2024
Reimagining the Role of Fintech in Society
Fintech, traditionally focused on financial transactions, is now seen as a catalyst for broader societal change. Enfuce’s co-CEOs articulated this transformation: “Fintech is not just about numbers and transactions. By leveraging technology, fintech can effect meaningful change and address global challenges.” Their statement underscores the potential of fintech to drive societal change through innovation and technological advancement.
Enfuce’s commitment to ESG principles is evident in their strategic initiatives. They are actively promoting financial inclusion and environmental sustainability, participating in The Climate Pledge and the UN Global Compact Network Finland’s SDG Ambition program. “ESG is our guiding principle. We are already making an impact through our initiatives,” they explained, highlighting their dedication to environmental change.
Innovative Solutions: Introducing the CO2 Calculator
One notable innovation discussed was the integration of a CO2 calculator into business cards. Developed in partnership with Siminn Pay and Deedster, this initiative exemplifies Enfuce’s culture of value-driven collaboration. “Our aim is to provide individuals with the means to monitor and understand their carbon footprint,” they explained. This innovation empowers consumers to make informed choices and positively impact the environment.
Enfuce’s long-term commitment to ESG principles in the payments space is evident through their partnership with Deedster. ”Although Siminn Pay is our first customer to integrate Deedster’s carbon tracker, our collaboration with Deedster has been ongoing since 2023,” the co-CEOs noted, emphasizing the collaborative approach driving their innovations.
Promoting Social Justice Alongside Carbon Tracking
Enfuce’s dedication to sustainability extends beyond environmental concerns to include social justice and inclusive growth. They have launched initiatives to promote financial inclusion, such as providing ‘first aid’ cards for Ukrainian refugees in France in partnership with Welcome.Place and Visa, and prepaid cards in collaboration with the Finnish Ministry of Finance. These initiatives ensure access to financial services for underserved communities and promote social justice and inclusive growth.
Additionally, Enfuce is actively involved in the fight against financial crime. “As a payment provider, we are at the forefront of combating money laundering, fraud, and human trafficking,” they explained. Their advanced fraud prevention solutions protect millions of transactions annually, establishing the crucial role fintech plays in ensuring financial security.
Looking Ahead: The Future of ESG in Fintech
Likamaa and Johansson anticipate AI to play a critical role in enhancing the accuracy and impact of tools like the carbon calculator. “AI is a game changer. We’re already seeing its ability to enhance business efficiency, and here at Enfuce, we are no exception!” they noted. AI’s potential to provide deeper insights into consumer behavior and streamline ESG reporting is considered transformative. “AI will offer better insights into spending and carbon emissions, and streamline ESG reporting,” they added, emphasizing AI’s potential to drive sustainability.
The co-founders also discussed the future challenges and opportunities for ESG in the fintech industry. “The next frontier for ESG in fintech will be the seamless integration of sustainable practices into all aspects of the business,” they explained. Achieving this integration is no small feat, but Enfuce is prepared to lead the way. Their collaboration with the UN Global Compact Network Finland is central to developing industry-leading sustainable and socially responsible policies.
Enfuce’s strategic partnerships are designed to amplify their impact and encourage widespread adoption of ESG principles. “Our partnerships with Deedster and Siminn Pay aim to create a collective impact and inspire others to implement sound ESG principles and practices,” they emphasized.
“There is an opportunity in the great, never-ending movement of progress – an opportunity to redefine what it means to be at the intersection of finance and ethics.” Enfuce is committed to setting higher standards for themselves and the industry and inspiring action through innovation. Their efforts are not limited to payments and finance; they aim to impact a broad range of sectors. “Through our awareness campaigns, impact-driven initiatives, and value-based partnerships, we lead by example and help create a more sustainable and equitable future across all ESG areas,” they concluded.”Unlocking the Internet of Value”: RippleX’s SVP Markus Infanger on the transformation of finance
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