Do Your Own Research [DYOR]

The term first became popular during a wave of ICO projects that flooded into the cryptocurrency space between 2016 and 2018. Many investors have been left duped or out of pocket by a host of scams entering the market as potential get-rich-quick crowdfunding schemes. As an approach of combating fraud, folks have been urged to ‘DYOR’ and examine any potential investment fully before committing money to any project. The phrase has now permeated into common tradition, and is broadly used to encourage novice investors in any arena to navigate a minefield of misinformation. It is also often used as a sort of disclaimer by some cryptocurrency figures when they post about projects or analysis on social media platforms.